Knygos.lt nariams
61,45 €
-30%
Įprastai
87,79 €
The Branded Mind
Knygos.lt nariams
61,45 €
-30%
Įprastai
87,79 €
- Išsiųsime per 12–18 d.d.
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown…
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- Autorius: Erik du Plessis
- Leidėjas: Kogan Page
- ISBN-10: 074946125X
- ISBN-13: 9780749461256
- Formatas: 15.6 x 24.2 x 2.3 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Knygos.lt nariams
61,45 €
-30%
Įprastai
87,79 €
Išsiųsime per 12–18 d.d.
- Autorius: Erik du Plessis
- Leidėjas: Kogan Page
- ISBN-10: 074946125X
- ISBN-13: 9780749461256
- Formatas: 15.6 x 24.2 x 2.3 cm, kieti viršeliai
- Kalba: Anglų
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Atsiliepimai